Result! How'd you do?
Based on your test responses, your website is like the flame of a Candle.
You can keep the dark at bay, but your light is fragile and doesn't reach very far.
Your website is the equivalent of a virtual business card, except your visitors can’t read it. Your website is not easy to find, and it’s not easy to use even if people do stumble upon it.
Your site may have started out fine several years ago, but it hasn’t kept up with current technology – or our customer’s expectations.
In case you’re not into video, I want to thank you kindly for trusting me with your email address. I don’t take that lightly – I know you don’t want to fill up your inbox with more useless stuff, and I do solemnly swear to serve up only valuable content and recommendations of things I use myself.
Your website is NOT easy to find.
Just having a website is not enough. Candles work best at short distances. As you can imagine, if your customer is not right next to you, they are not likely to see your Candle. The candle’s “light” online is easily overwhelmed, and search engines are likely to overlook it too.
Your website is NOT easy to use.
Candlelight is fragile. If your user gets up close, the flame might flicker, or go out entirely. This results in a bad experience. And a bad experience online is the equivalent of being open for business but accidentally locking your door, or causing sensory overload – none of which reflects well on your online brand.
Here's what you can do next.
(Hint: Make it awesome.)
Book a complimentary 30-minute consultation with me. I'll run a preliminary evaluation that will go deeper than your self-assessment, and we'll talk about a game plan that will get your website to the best possible position for your business.
1. Customer Experience
This is also called User Experience, or UX. It is extremely important – not just to your user, but to search engines too.
Searchability combines aspects of UX and several standard, modern features that search engines expect to find on your website.
Design for the diverse abilities of your website visitors, and EVERY user benefits. This makes for better UX, which makes for a better world wide web.
For the purposes of this test, operability is making absolutely, positively, 100% sure that our customers can get ahold of us.
Want to truly shine?
Make your website a better place to visit...
… and you’ll stand out from your competitors.
It’s not magic. But it is a kind of magical combination of art and science. There’s a lot more involved in making a truly great, universally accessible website than we can pack into this one simple test.
The brighter and steadier your website can shine, the more people will be able to find you. Instead of a wavering Candle that’s hit-and-miss, your website can be a Lighthouse to guide them.